Last Updated July 23, 2020
We may change this policy from time to time so please check back often. If we significantly change our collection, use, or disclosure practices, we will try to send you a notice via email if you have provided us with an email address. Please keep in mind that some of the services mentioned specifically in this policy may not be available on the site at this time.
What information do we collect from you?
We collect information in several ways. Some of the information we collect is personal to you. Other information is anonymous. We collect the following categories of information:
- During registration on the Website or the Mobile App, we ask for your name and email address
- When you sign up for digital coupons, we ask for your mobile phone number
- When you edit your profile on the Website or the Mobile App or sign up for our loyalty program, we collect your mailing address and birthdate.
- When you report a problem with our site or services we will collect contact information along with a description of your problem
- When you contact us via the company email address or the "Contact" link, we will collect your name and email address and any information you provide in the email or message field
- When you use our Meal Planner feature, we will save your meal plans for your convenience to use when you log into your account.
- When you complete a store survey, we collect your name, email address, location and information about your grocery shopping preferences.
- When you fill out an employment application downloaded from our website, we collect employment information, employment history, and education information.
- To customize our service for you, we and our partners may collect precise location data, including the real-time geographic location of your computer or device. This location data is collected anonymously in a form that does not personally identify you. We may obtain your consent on your first use of the service. On the Mobile App, for example, we will use your location to associate you with our nearest store to you. You can change your preferences in your profile.
- When you visit and navigate our site, use our applications or third party sites, or open our emails, we may collect technical information about your use of our site including IP address, device identifier, the type of browser you use, the files you request and the domain name and country from which you request information.
How do we collect information from you?
We collect much of the information listed above directly from you when you submit it on our Website or in the Mobile App. This includes information such as registration information, contact information, and information used in our digital coupon and loyalty programs. If you do not want to share your information, you can choose not to participate in a particular service or activity.
Indirect Collection – Cookies and Other Technology
- Provide you with personalized content based on your use of our site
- Enable you to more easily use our site by remembering and using contact information, purchasing information, and registration information
- Evaluate, monitor and analyze the use of our site and its traffic patterns to help improve our site and services
- Assist us with ad reporting functions such as to learn which ads are bringing users to our website
The types of technologies we use include:
Web Beacons. We also employ a software technology called a clear GIF (Graphics Interchange Format), also known as a pixel tag or Web beacon. A clear GIF is a line of code that we place on our Websites or in e-mails which allows us to analyze our advertising and the general usage patterns of visitors to our Websites. These help us better manage content on our site by informing us what content or promotions are effective. Unless you consent, we do not collect personally identifiable information from you through the use of web beacons. You may not disable Web beacons.
Log Files. Like most standard website servers, we use log files. Log files track Internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks. We utilize this information to analyze trends, administer the site, prevent fraud, track website navigation in the aggregate, and gather broad demographic information for aggregate use.
Indirect Collection – Social Networking
Indirect Collection – Third Party Advertising Services
We may employ over time various different advertising or remarketing services that serve you targeted advertisements to make your online experience more focused to your interests. These services may place a remarketing pixel and/or on the Website in order to recognize your browser and serve advertisements that relate to prior searches and activities you participate in on the Website. We will not run interest-based advertising campaigns that collect personally identifiable information (PII) including, but not limited to, email addresses, telephone numbers and credit card numbers. We will not use or associate personally identifiable information with remarketing lists, cookies, data feeds or other anonymous identifiers. We will not use or associate targeting information, such as demographics or location, with any personally identifiable information collected from the ad or its landing page(s).
We will not share any personally identifiable information with Google through our remarketing tag or any product data feeds which might be associated with our ads. We may use third party services we to manage these technologies and to serve advertisements on our Website example, we may employ technology that pairs specific advertisements our site and others with searches that you run on our Website. In order to provide this type of targeted advertising. We will not run interest-based advertising campaigns that collect personally identifiable information (PII) other than anonymous persistent identifiers. We will not track your ad preferences by email addresses, telephone numbers or credit card numbers. We will not use or associate personally identifiable information with remarketing lists, cookies, data feeds or other anonymous identifiers. We also use Google Analytics and Site Master to analyze your use of our Website and the use of others. Analytical data is kept anonymous. We use Google Analytics to collect and analyze certain types of information across websites and KickFire to analyze traffic to individual store websites. This collection includes cookies, IP addresses, device and software identifiers, referring and exit URLs, onsite behavior and usage information, feature use metrics and statistics, usage and purchase history, MAC Address, mobile unique device ID, and other similar information.
How do we use your information?
Our main goal in collecting information is to improve the Services and provide you with the best possible experience on when using the Services. For example, by using the information we collect, we can provide you with an easy to use and readily available forum to make your grocery shopping experience more pleasurable and cost effective.
We will also use your personal information to:
- Notify you of other grocery deals, products or services available from Company and our affiliates
- Provide you with digital coupons and loyalty programs
- Personalize online content so that is applies to you and your interests
- Provide you with advertising targeted on your interests
- Make our Services better
- Compile, analyze and do research on our users' demographics and behavior
- Detect, investigate and prevent activities that may violate our policies or be illegal
Who is collecting information?
With whom does Company share my information?
We will not disclose any of your personally identifiable information except when we have your permission or under special circumstances, such as when we believe in good faith that the law requires it or under the circumstances described below. These are some of the ways that your information may be disclosed:
We occasionally hire other companies to provide limited services on our behalf, including packaging, delivering, or mailing, website development and operation, answering customer questions about products or services, sending postal mail or email, analyzing website use, processing payments, providing investor information and processing data. We will only provide those companies the information they need to deliver the service, and they are contractually prohibited from using that information for any other reason.
We offer the Digital Coupon Program through our Website and the Mobile App. When you use the Digital Coupon Program, we send your contact information, including phone number to our third party service provider, currently Inmar, Inc. who administers the program. We also send our third party service provider your coupon selections for use when you visit a store. When you visit a store and provide the mobile phone number that you used to register with us, your selected coupons are automatically applied.
We offer the Loyalty Program through our Website and the Mobile App. When you use the Loyalty Program, we send your contact information, your birth date and the date you first registered with us to our third party service provider, currently Loyalty Lane who administers the program. We may also collect and send information about your shopping preferences, pets and pet products and other such information to our third party service provider. When you visit a store and provide your mobile phone number to us, your loyalty points rewards are automatically applied.
Data in the Aggregate
We may disclose “blinded” aggregated data and user statistics to prospective partners and other third parties. Blinded data is data that does not identify an individual person. This includes shopping and coupon preferences for customers that does not include their name or identifying information but may include geographic information or store location.
How can I control my personal information?
We offer our customers choices for the collection, use and sharing of personal information. You may contact us at the email address below if you wish to view, edit, or delete your personal information from our database, and we will use commercially reasonable efforts to accommodate your request.
To ensure that you will not receive recurring marketing or other information from us unless you choose to, we will provide you with simple instructions on each marketing email from Company for you to let us know that you have chosen to stop receiving such emails from us. Emails sent from Company are different than emails sent from the third party service provider who administers our Loyalty Program. If you want to opt out of both general marketing emails and Loyalty Program emails, you need to opt-out separately.
You may disable browser cookies in your browser or set your browser to warn you when a cookie is being sent. You may lose some features or functionality when you disable cookies. Remember, also, that disabling cookies is browser specific. If you log on using Internet Explorer, you must also disable cookies in Safari if you use that browser at a different time.
You may also opt-out of other Google Analytics features using the Google Analytics Opt-out Browser Add-on.
If you believe that any inaccurate or inappropriate information has been obtained or provided to others through your use of this Website, you should contact a representative of Company at the email address below.
What security precautions are in place to protect against the loss, misuse, or alteration of my information?
Your Company Account Information and Company Profile is password-protected so only you have access to this personal information. This is to ensure that others cannot access your account by using your computer when you are away from it. We use Transport Layer Security (TLS) technology for registration the My Account pages where your personal information can be modified. You can tell that a web page is secure by looking for "https" in the URL or for the padlock symbol in the URL. We use reasonable data security measures to protect your information while in storage. We limit employee access to your personal information to those who have a need to know to assist with the Services.
Because information sent through the Internet travels from computer to computer throughout the world, when you give us information, that information may be sent electronically to servers outside of the country where you originally entered the information. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. Except as specifically stated, this site does not use security encryption measures. Information that you disclose by use of this site (as with any site that is non-secure), by posting a message or using e-mail, potentially could be collected and used by others. This may result in unsolicited messages from third parties or use of such information by third parties for their own purposes, legal or illegal. As a result, while we strive to protect your personal information, we cannot ensure or warrant the security of any information you transmit to us or from our services, and you do so at your own risk. Once we receive your transmission, we use commercially reasonable efforts to ensure its security on our systems.
What else should I know about my privacy?
Please keep in mind that whenever you voluntarily disclose information online, that information is accessible to other customers and users. Ultimately, you are solely responsible for maintaining the secrecy of your passwords and/or any account information. Please be careful and responsible whenever you are online.
When you or we end your customer relationship with us, we will treat the information we have about you as if you were still our customer.
Your California Privacy Rights
California Civil Code Section 1798.83 permits our visitors who are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to or write us: using the contact information below.
Make sure to state that you are a California Resident.
Do Not Track
Do Not Track (DNT) is a privacy preference that users can set in their web browsers. While the United States Federal Trade Commission has endorsed DNT, our Website does not support DNT codes. However, except in the case of analytics cookies, remarketing and other features of Google Display Advertising described above, our Website limits tracking to the internal uses described above. Except in the case of analytics cookies, remarketing and other features of Google Display Advertising described above, our Website does not track your use across multiple websites, however, other websites to which we link may. Please review their privacy policies to understand how you may be tracked.
California Consumer Privacy Act
After January 1, 2020, California residents will have additional rights under the California Consumer Privacy Act of 2018 (CCPA). If you are a resident of the State of California, you will have the right to:
- request what personal information we have collected about you, where it was sourced from, what it is being used for, whether it is being disclosed or sold, and to whom it is being disclosed or sold;
- “opt out” of allowing us to sell your personal information to third parties;
- require us to delete your personal information with some limited exceptions such as completing transactions, detecting security incidents and complying with legal obligations; and
- receive equal service and pricing even if you exercise your privacy rights under the CCPA.
The CCPA also provides that if a company has a privacy notice that allows you to opt-out or opt-in to the use of your personal information by third parties (such as advertisers or affiliated companies) for marketing purposes, the company may instead provide you with information on how to exercise your disclosure choice options.
We do not currently collect information from people located in California and Website and Mobile App are not for use by people located in California. We do not currently share your personal information with third parties for marketing purposes. Therefore, we do not maintain a list of third parties with whom we share personal information for marketing purposes. If that changes, we will update our privacy notice.
Your Nevada Privacy Rights
Nevada law (SB 220), permits customers in Nevada to opt-out of the sale of certain kinds of personal information. A sale under Nevada law is the transfer of this personal information to third parties for monetary consideration so these third parties can then re-sell or license the sold information. Company does not sell your personal information to third parties as defined in Nevada law.
If you need further assistance, please send an e-mail with your questions or comments to firstname.lastname@example.org or write us at:
AFM Market Place
1411 Plum Creek Parkway
Lexington, NE 68850
SMS TERMS OF SERVICE
When you opt-in to the SMM Service, we will send you an SMS message to confirm your signup.
You can cancel the SMS service at any time. Just text "STOP" to 41570. After you send the SMS message "STOP" to us, we will send you an SMS message to confirm that you have been unsubscribed. After this, you will no longer receive SMS messages from us.
If you want to join again, just sign up as you did the first time and we will start sending SMS messages to you again.
If at any time you forget what keywords are supported, just text "HELP" to 41570. After you send the SMS message "HELP" to us, we will respond with instructions on how to use our service as well as how to unsubscribe.
We are able to deliver messages to the following mobile phone carriers:
Major carriers: AT&T, Verizon Wireless, Sprint, T-Mobile, U.S. Cellular, Alltel, Boost Mobile, Nextel, and Virgin Mobile.
Minor carriers: Alaska Communications Systems (ACS), Appalachian Wireless (EKN), Bluegrass Cellular, Cellular One of East Central IL (ECIT), Cellular One of Northeast Pennsylvania, Cincinnati Bell Wireless, Cricket, Coral Wireless (Mobi PCS), COX, Cross, Element Mobile (Flat Wireless), Epic Touch (Elkhart Telephone), GCI, Golden State, Hawkeye (Chat Mobility), Hawkeye (NW Missouri), Illinois Valley Cellular, Inland Cellular, iWireless (Iowa Wireless), Keystone Wireless (Immix Wireless/PC Man), Mosaic (Consolidated or CTC Telecom), Nex-Tech Wireless, NTelos, Panhandle Communications, Pioneer, Plateau (Texas RSA 3 Ltd), Revol, RINA, Simmetry (TMP Corporation), Thumb Cellular, Union Wireless, United Wireless, Viaero Wireless, and West Central (WCC or 5 Star Wireless).
As always, message and data rates may apply for any messages sent to you from us and to us from you. You will receive around 3 texts per week. If you have any questions about your text plan or data plan, it is best to contact your wireless provider.
For all questions about the services provided by this short code, you can contact the customer service desk at the store.